Challenge
We had a unique ask from a talented young man—create a brand by a Gen-Zer for Gen-Zers. For "digital natives," creativity and development are one in the same, so we needed to create a fresh brand that would tell a special story to engage young dreamers and entrepreneurs alike. 

Solution
Our brand strategy took the lead because we needed an ownable name before we could dive into brand expression. Once MeltBrain was chosen, we developed several systems to honor the overall brand strategy. The final branding system guided us from traditional stationary, to building design and advertising.