HeartMath

Competitive Analysis 
Brand Strategy 
Brand Identity  
Product Design
Packaging Design 
Web/App Design
UX & UI

Naming
Competitive Analysis
Brand Strategy 
Brand Identity
Messaging 

Living Life with Heart

Challenge
Rebrand, refresh and reimagine a tried-and-tested tech company trying to connect with Millennials and reconnect with a fading customer base. The previous branding didn’t age well, and they needed to eliminate customer confusion, and achieve brand clarity. Ultimately, we needed to create an emotional connection with complex hardware and unique educational experiences.

Solution
Our guiding principle became “add heart,” which inspired our strategy and logo solution. Simple, yet iconic, our branding became a warm, inviting and friendly welcome to the new HeartMath. Focusing on transformation, we wanted to honor our client's goal to help their customers find peace, balance and empowerment to live better lives.

HM_logo_SocialMosaic-min
HM_Logo_horizontal_SocialMosaic
HM_Color-Palette_SocialMosaic
HM_Color-Gradient_SocialMosaic
HM_The-Focus_Home_SocialMosaic
HM_Typography_SocialMosaic
HM_Logo-grid_SocialMosaic_1
HM_Logo-grid_SocialMosaic_2
_Main_All_Icons_1300x867_Web
HM_Stationary_SocialMosaic_1
HM_Billboard_SocialMosaic
HM_Web-PDP_Home_sSocialMosaic
HM_Web-PDP_Home_SocialMosaic_2
HM_Website_innerbalance_PDP_SocialMosaic
HM_Website_innerbalance_PDP_SocialMosaic
HM_The-Goal_Home_SocialMosaic
HM_App_Icon_SocialMosaic
HM_App_SocialMosaic
HM_Packaging_1_SocialMosaic
HM_Packaging_2_SocialMosaic
SocialMosiac_logo

SAY HELLO

+1  863  738  2365
alex@socialmosaic.us

SAY HELLO

+1  863  738  2365
alex@socialmosaic.us

SAY HELLO

+1  863  738  2365
alex@socialmosaic.us

NEW BUSINESS

Would you like to partner on a new project? Contact us.

NEW BUSINESS

Would you like to partner on a new project? Contact us.