Challenge
Maribel originally came to us to help her rebrand her podcast and creative production company. As it often happens, as we worked on her business plan and strategy, new insights quickly told us that we had a bigger opportunity in our hands. We were no longer rebranding her businesses, we were reimagining her personal brand and image. 

Solution
Once our brand filters were in place, we quickly realized that her goals were far bigger and her vision to become a media leader for Latinx communities in the USA would need a special identity. We developed a hand-crafted icon inspired by her upbringing in Mexico, and we developed a creative system based on content creation for guides and keynotes, social and swag, elearning sessions and much more.