Challenge
Bendichas Manos is a family-owned bakery located in Panama City, Panama. For this family, food has always been an essential part of their lives and their products are always home-made, hand-crafted, prepared only with high-quality ingredients. With family recipes passed down through many generations, tradition and the owner’s “blessed hands” idea, Bendichas Manos was on a mission to share their passion for cooking and good food with their local community. And the world. However, their previous branding lacked the same level of hand-crafted sophistication.

Solution
As we collaborated, we dove into their Sephardic history in search of inspiration and found it in their traditional art, fashion and architecture. We then fused these findings with a touch of visual modernity. Our goal was to deliver a branding system that reflects tradition, wisdom and class.