Brand Strategy
Brand Identity
Product Design
Retail Design
Packaging Design
Collateral Design
Naming
Competitive Analysis
Brand Strategy
Brand Identity
Messaging
Challenge
Launch a faith-based (not faith-only) retail clothing brand that connects with fashion-forward people online and in-stores without getting lost in a congested market. The creators wanted a brand that would open positive conversations through fashion, as well as give back to the communities they’re in. Inspire with bold designs that give hope to folks from any walk of life.
Solution
Our team focused on modern simplicity. From the ground up, we helped our client develop a sophisticated, bold brand with a unconventional approach that breaks away from the status quo found in other faith-based clothing brands. We wanted Zestos to be a positive lifestyle platform no matter people’s beliefs or backgrounds.
Inspired by the idea of "on fire now, chill later," we crafted a logo that encompasses moving arrows. This symbolizes forward progress and constant movement toward a focused direction. This logo concept and meaning resonated well with our client, and it gave life to the rest of the line work and design gestures across the identity system.
SAY HELLO
+1 863 738 2365
alex@socialmosaic.us
SAY HELLO
+1 863 738 2365
alex@socialmosaic.us
SAY HELLO
+1 863 738 2365
alex@socialmosaic.us
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NEW BUSINESS
Would you like to partner on a new project? Contact us.
NEW BUSINESS
Would you like to partner on a new project? Contact us.