Zestos Clothing Co.

Clothing That Inspires to Do Good

Challenge
Launch a faith-based (not faith-only) retail clothing brand that connects with fashion-forward people online and in-stores without getting lost in a congested market. The creators wanted a brand that would open positive conversations through fashion, as well as give back to the communities they’re in. Inspire with bold designs that give hope to folks from any walk of life.

Solution
Our team focused on modern simplicity. From the ground up, we helped our client develop a sophisticated, bold brand with a unconventional approach that breaks away from the status quo found in other faith-based clothing brands. We wanted Zestos to be a positive lifestyle platform no matter people’s beliefs or backgrounds.

Crafted with care and attention.

Inspired by the idea of "on fire now, chill later," we crafted a logo that encompasses moving arrows. This symbolizes forward progress and constant movement toward a focused direction. This logo concept and meaning resonated well with our client, and it gave life to the rest of the line work and design gestures across the identity system.